Gtm Positioning
Fletch-framework playbook for B2B positioning, GTM type, and website copy blocks.
Test report
- Verdict
- Tested · Works
- Score
- Tested
- Jul 14, 2026
- Environment
- Claude Code 2.x (agent harness)
- Upstream re-checked
- Jul 18, 2026 · fc73320
Ran a real homepage-copy task through it: the skill version named a positioning strategy and awareness stage before writing a line, then produced a hero block with concrete numbers (30-to-10-minute standups, day-2 vs day-5 blocker catch) versus the baseline's generic 'AI-powered... leverage... unlock potential' copy — a genuinely different, sharper output, not just reformatting.
Scored on four weighted criteria — install, triggering, output vs. baseline, docs. How scoring works
- Installs cleanly 5/5
- Triggers reliably 5/5
- Output vs. baseline 9/10
- Docs & honesty 5/5
What Gtm Positioning does
Applies Anthony Pierri's Fletch framework to pick a positioning strategy (mature/emerging/new category), choose a GTM type (vertical, horizontal, platform...), map buyer personas by awareness stage, and output structured homepage/ad copy blocks. Triggers on requests to position a product, choose a GTM strategy, write homepage or persona copy, or plan content by awareness stage.
How to install Gtm Positioning
git clone https://github.com/ommakes/Skills
cd Skills
mkdir -p ~/.claude/skills
cp -r gtm-positioning ~/.claude/skills/gtm-positioning
Skills live in ~/.claude/skills/ (global) or .claude/skills/
(per-project). Restart Claude Code after installing.
Commands — how to trigger Gtm Positioning
-
/gtm-positioningFletch-framework playbook for B2B positioning, GTM type, and website copy blocks.
It also activates on plain-language prompts like these:
-
Help me pick a positioning strategy for my new B2B SaaS product -
Write homepage hero copy targeting engineering managers at mid-size firms -
Should we go vertical or horizontal GTM for this dev tool?
Frequently asked questions
- Is the Gtm Positioning skill free?
- Yes. The skill itself is free from ommakes/Skills. SkillProof publishes the install command and an independent test verdict at no cost.
- Does Gtm Positioning work with Claude Code?
- We tested it with Claude Code 2.x (agent harness) on Jul 14, 2026. Verdict: Tested · Works. Ran a real homepage-copy task through it: the skill version named a positioning strategy and awareness stage before writing a line, then produced a hero block with concrete numbers (30-to-10-minute standups, day-2 vs day-5 blocker catch) versus the baseline's generic 'AI-powered... leverage... unlock potential' copy — a genuinely different, sharper output, not just reformatting.
- What is the Gtm Positioning SkillProof Score?
- 9.6/10 — installs cleanly 5/5, triggers reliably 5/5, output vs. baseline 9/10, docs & honesty 5/5.
- How do I install Gtm Positioning?
- Copy the install command from this page, run it in your terminal, and restart Claude Code. Skills live in ~/.claude/skills/ (global) or .claude/skills/ inside a project.
- Can I use Gtm Positioning with Cursor, Copilot, Gemini CLI, Codex or other AI tools?
- The SKILL.md format is native to Claude (Claude Code, Desktop, claude.ai). The instructions inside adapt to other assistants: Cursor rules, GitHub Copilot instructions, Windsurf rules, Custom GPTs, AGENTS.md for OpenAI Codex, and GEMINI.md for Google Gemini CLI — our conversion guides cover each, and the free converter on the tools page does the wrapping for you.