Copywriting
Conversion copywriting for marketing pages -- headline/CTA formulas, an explicit weak-vs-strong CTA blacklist, and structured output with rationale.
Test report
- Verdict
- Tested · Works
- Score
- Tested
- Jul 14, 2026
- Environment
- Claude Code 2.x (agent harness)
- Upstream re-checked
- Aug 10, 2026 · 0793e62
A baseline pass on the mini-task produced a headline and CTA ('Manage Your Projects Better' / 'Get Started') that land exactly on the two anti-patterns the skill's own Weak CTAs / vague-language rules tell you to avoid -- the skill-guided version replaced both with an outcome-specific headline and a CTA naming what the user actually gets.
Scored on four weighted criteria — install, triggering, output vs. baseline, docs. How scoring works
- Installs cleanly 5/5
- Triggers reliably 5/5
- Output vs. baseline 9/10
- Docs & honesty 5/5
What Copywriting does
Writes and rewrites marketing page copy (homepage, landing, pricing, feature, about pages) using headline formulas, a benefits-over-features / specificity-over-vagueness rule set, and an explicit weak-CTA ('Submit,' 'Learn More,' 'Get Started') vs strong-CTA list. Triggers on headline/CTA/value-prop/hero-copy and 'this copy is weak' requests; defers to copy-editing for line-editing existing copy and to emails/popups for those specific formats.
Copywriting before / after — same task, with and without
Without the skill
Unlock the power of AI to supercharge your workflow and take your business to the next level!
With Copywriting
Close your books in 3 days, not 12. Aurora reconciles 90% of transactions automatically — your team only reviews exceptions.
How to install Copywriting
git clone https://github.com/coreyhaines31/marketingskills
cd marketingskills
mkdir -p ~/.claude/skills
cp -r skills/copywriting ~/.claude/skills/copywriting
Skills live in ~/.claude/skills/ (global) or .claude/skills/
(per-project). Restart Claude Code after installing.
Commands — how to trigger Copywriting
-
/copywritingConversion copywriting for marketing pages -- headline/CTA formulas, an explicit weak-vs-strong CTA blacklist, and structured output with rationale.
It also activates on plain-language prompts like these:
-
Write landing page copy that handles our top objections -
Draft value proposition copy for our new product page -
Write product copy with proof points a human would ship
Appears in
Frequently asked questions
- Is the Copywriting skill free?
- Yes. The skill itself is free from coreyhaines31/marketingskills. SkillProof publishes the install command and an independent test verdict at no cost.
- Does Copywriting work with Claude Code?
- We tested it with Claude Code 2.x (agent harness) on Jul 14, 2026. Verdict: Tested · Works. A baseline pass on the mini-task produced a headline and CTA ('Manage Your Projects Better' / 'Get Started') that land exactly on the two anti-patterns the skill's own Weak CTAs / vague-language rules tell you to avoid -- the skill-guided version replaced both with an outcome-specific headline and a CTA naming what the user actually gets.
- What is the Copywriting SkillProof Score?
- 9.6/10 — installs cleanly 5/5, triggers reliably 5/5, output vs. baseline 9/10, docs & honesty 5/5.
- How do I install Copywriting?
- Copy the install command from this page, run it in your terminal, and restart Claude Code. Skills live in ~/.claude/skills/ (global) or .claude/skills/ inside a project.
- Can I use Copywriting with Cursor, Copilot, Gemini CLI, Codex or other AI tools?
- The SKILL.md format is native to Claude (Claude Code, Desktop, claude.ai). The instructions inside adapt to other assistants: Cursor rules, GitHub Copilot instructions, Windsurf rules, Custom GPTs, AGENTS.md for OpenAI Codex, and GEMINI.md for Google Gemini CLI — our conversion guides cover each, and the free converter on the tools page does the wrapping for you.