Is the Content Strategy skill free?

Yes. The skill itself is free from coreyhaines31/marketingskills. SkillProof publishes the install command and an independent test verdict at no cost.

What is the Content Strategy SkillProof Score?

9.6/10 — installs cleanly 5/5, triggers reliably 5/5, output vs. baseline 9/10, docs & honesty 5/5.

How do I install Content Strategy?

Copy the install command from this page, run it in your terminal, and restart Claude Code. Skills live in ~/.claude/skills/ (global) or .claude/skills/ inside a project.

Can I use Content Strategy with Cursor, Copilot, Gemini CLI, Codex or other AI tools?

The SKILL.md format is native to Claude (Claude Code, Desktop, claude.ai). The instructions inside adapt to other assistants: Cursor rules, GitHub Copilot instructions, Windsurf rules, Custom GPTs, AGENTS.md for OpenAI Codex, and GEMINI.md for Google Gemini CLI — our conversion guides cover each, and the free converter on the tools page does the wrapping for you.

Content Strategy

Plans topic clusters, content pillars and a weighted-priority editorial calendar grounded in buyer stage.

by coreyhaines31 · coreyhaines31/marketingskills

Tested · Works

Install — copy the command Download source ↗

Test report

Verdict: Tested · Works
Score: 9.6/10
Tested: Jul 14, 2026
Environment: Claude Code 2.x (agent harness)
Upstream re-checked: Aug 10, 2026 · 3a54e3f

Replaced a flat blog-topic brainstorm with buyer-stage-mapped clusters and a weighted 40/30/20/10 scoring table for prioritization — the one weak spot is references/headless-cms.md, whose CMS integration links point at a repo-level tools/ folder that isn't included in a standalone copy, but that's a narrow optional path, not the core workflow.

Scored on four weighted criteria — install, triggering, output vs. baseline, docs. How scoring works

Installs cleanly 5/5
Triggers reliably 5/5
Output vs. baseline 9/10
Docs & honesty 5/5

What Content Strategy does

Decides what to write, not how: content pillars with rationale, hub-and-spoke topic clusters, buyer-stage keyword mapping (awareness/consideration/decision/implementation), and a weighted scoring table (customer impact 40%, content-market fit 30%, search potential 20%, resources 10%) to prioritize ideas. One optional reference doc (headless CMS guide) links to repo-level integration files not included in a standalone copy — narrow edge case, doesn't affect the core planning workflow.

How to install Content Strategy

git clone https://github.com/coreyhaines31/marketingskills
cd marketingskills
mkdir -p ~/.claude/skills
cp -r skills/content-strategy ~/.claude/skills/content-strategy

Skills live in ~/.claude/skills/ (global) or .claude/skills/ (per-project). Restart Claude Code after installing.

Commands — how to trigger Content Strategy

/content-strategy Plans topic clusters, content pillars and a weighted-priority editorial calendar grounded in buyer stage.

It also activates on plain-language prompts like these:

Build a topic cluster map based on search intent
Plan an editorial calendar for our blog this quarter
Map content pillars and clusters for our niche

Appears in

Frequently asked questions

Is the Content Strategy skill free?: Yes. The skill itself is free from coreyhaines31/marketingskills. SkillProof publishes the install command and an independent test verdict at no cost.
Does Content Strategy work with Claude Code?: We tested it with Claude Code 2.x (agent harness) on Jul 14, 2026. Verdict: Tested · Works. Replaced a flat blog-topic brainstorm with buyer-stage-mapped clusters and a weighted 40/30/20/10 scoring table for prioritization — the one weak spot is references/headless-cms.md, whose CMS integration links point at a repo-level tools/ folder that isn't included in a standalone copy, but that's a narrow optional path, not the core workflow.
What is the Content Strategy SkillProof Score?: 9.6/10 — installs cleanly 5/5, triggers reliably 5/5, output vs. baseline 9/10, docs & honesty 5/5.
How do I install Content Strategy?: Copy the install command from this page, run it in your terminal, and restart Claude Code. Skills live in ~/.claude/skills/ (global) or .claude/skills/ inside a project.
Can I use Content Strategy with Cursor, Copilot, Gemini CLI, Codex or other AI tools?: The SKILL.md format is native to Claude (Claude Code, Desktop, claude.ai). The instructions inside adapt to other assistants: Cursor rules, GitHub Copilot instructions, Windsurf rules, Custom GPTs, AGENTS.md for OpenAI Codex, and GEMINI.md for Google Gemini CLI — our conversion guides cover each, and the free converter on the tools page does the wrapping for you.