Generate Google Ads Performance Report

Google Ads campaign performance analyst with root-cause drill-down and change-correlation scoring.

Works with setup

Test report

Verdict
Works with setup
Score
7.6/10
Tested
Jul 16, 2026
Environment
Claude Code 2.x (agent harness)
Upstream re-checked
Aug 10, 2026 · bdebffb

The entire workflow is built on an mcc-gaql / mcc-gaql-gen / mcc-gaql-mut CLI that isn't in the repo and is never given an install source anywhere in SKILL.md, README, or the references/ tree — a detailed, well-designed analysis framework that cannot actually run until you separately hunt down and configure that tool. One doc link is also broken: references/output/appendix.md is referenced but the real file is appendix_reference.md.

Scored on four weighted criteria — install, triggering, output vs. baseline, docs. How scoring works

  • Installs cleanly 4/5
  • Triggers reliably 5/5
  • Output vs. baseline 7/10
  • Docs & honesty 3/5

What Generate Google Ads Performance Report does

Analyzes a Google Ads account's performance across time periods, classifies campaign health (healthy/monitor/critical), drills from campaign to keyword level to find root causes, and can apply approved setting changes through a query-before/dry-run/confirm/apply/query-after loop. Triggers when asked how an account or campaign is performing, or about anomalies and budget pacing issues.

How to install Generate Google Ads Performance Report

git clone https://github.com/mhuang74/googleads-analyst-skill
mkdir -p ~/.claude/skills
cp -r googleads-analyst-skill ~/.claude/skills/generate-google-ads-performance-report

Skills live in ~/.claude/skills/ (global) or .claude/skills/ (per-project). Restart Claude Code after installing.

Commands — how to trigger Generate Google Ads Performance Report

  • /generate-google-ads-performance-report Google Ads campaign performance analyst with root-cause drill-down and change-correlation scoring.

It also activates on plain-language prompts like these:

  • Why did our Google Ads campaign performance drop this month?
  • Drill into our keyword-level data to find why conversions fell
  • Analyze our ad account and flag which campaigns need attention

Frequently asked questions

Is the Generate Google Ads Performance Report skill free?
Yes. The skill itself is free from mhuang74/googleads-analyst-skill. SkillProof publishes the install command and an independent test verdict at no cost.
Does Generate Google Ads Performance Report work with Claude Code?
We tested it with Claude Code 2.x (agent harness) on Jul 16, 2026. Verdict: Works with setup. The entire workflow is built on an mcc-gaql / mcc-gaql-gen / mcc-gaql-mut CLI that isn't in the repo and is never given an install source anywhere in SKILL.md, README, or the references/ tree — a detailed, well-designed analysis framework that cannot actually run until you separately hunt down and configure that tool. One doc link is also broken: references/output/appendix.md is referenced but the real file is appendix_reference.md.
What is the Generate Google Ads Performance Report SkillProof Score?
7.6/10 — installs cleanly 4/5, triggers reliably 5/5, output vs. baseline 7/10, docs & honesty 3/5.
How do I install Generate Google Ads Performance Report?
Copy the install command from this page, run it in your terminal, and restart Claude Code. Skills live in ~/.claude/skills/ (global) or .claude/skills/ inside a project.
Can I use Generate Google Ads Performance Report with Cursor, Copilot, Gemini CLI, Codex or other AI tools?
The SKILL.md format is native to Claude (Claude Code, Desktop, claude.ai). The instructions inside adapt to other assistants: Cursor rules, GitHub Copilot instructions, Windsurf rules, Custom GPTs, AGENTS.md for OpenAI Codex, and GEMINI.md for Google Gemini CLI — our conversion guides cover each, and the free converter on the tools page does the wrapping for you.