Generate Google Ads Performance Report
Google Ads campaign performance analyst with root-cause drill-down and change-correlation scoring.
Test report
- Verdict
- Works with setup
- Score
- Tested
- Jul 16, 2026
- Environment
- Claude Code 2.x (agent harness)
- Upstream re-checked
- Aug 10, 2026 · bdebffb
The entire workflow is built on an mcc-gaql / mcc-gaql-gen / mcc-gaql-mut CLI that isn't in the repo and is never given an install source anywhere in SKILL.md, README, or the references/ tree — a detailed, well-designed analysis framework that cannot actually run until you separately hunt down and configure that tool. One doc link is also broken: references/output/appendix.md is referenced but the real file is appendix_reference.md.
Scored on four weighted criteria — install, triggering, output vs. baseline, docs. How scoring works
- Installs cleanly 4/5
- Triggers reliably 5/5
- Output vs. baseline 7/10
- Docs & honesty 3/5
What Generate Google Ads Performance Report does
Analyzes a Google Ads account's performance across time periods, classifies campaign health (healthy/monitor/critical), drills from campaign to keyword level to find root causes, and can apply approved setting changes through a query-before/dry-run/confirm/apply/query-after loop. Triggers when asked how an account or campaign is performing, or about anomalies and budget pacing issues.
How to install Generate Google Ads Performance Report
git clone https://github.com/mhuang74/googleads-analyst-skill
mkdir -p ~/.claude/skills
cp -r googleads-analyst-skill ~/.claude/skills/generate-google-ads-performance-report
Skills live in ~/.claude/skills/ (global) or .claude/skills/
(per-project). Restart Claude Code after installing.
Commands — how to trigger Generate Google Ads Performance Report
-
/generate-google-ads-performance-reportGoogle Ads campaign performance analyst with root-cause drill-down and change-correlation scoring.
It also activates on plain-language prompts like these:
-
Why did our Google Ads campaign performance drop this month? -
Drill into our keyword-level data to find why conversions fell -
Analyze our ad account and flag which campaigns need attention
Frequently asked questions
- Is the Generate Google Ads Performance Report skill free?
- Yes. The skill itself is free from mhuang74/googleads-analyst-skill. SkillProof publishes the install command and an independent test verdict at no cost.
- Does Generate Google Ads Performance Report work with Claude Code?
- We tested it with Claude Code 2.x (agent harness) on Jul 16, 2026. Verdict: Works with setup. The entire workflow is built on an mcc-gaql / mcc-gaql-gen / mcc-gaql-mut CLI that isn't in the repo and is never given an install source anywhere in SKILL.md, README, or the references/ tree — a detailed, well-designed analysis framework that cannot actually run until you separately hunt down and configure that tool. One doc link is also broken: references/output/appendix.md is referenced but the real file is appendix_reference.md.
- What is the Generate Google Ads Performance Report SkillProof Score?
- 7.6/10 — installs cleanly 4/5, triggers reliably 5/5, output vs. baseline 7/10, docs & honesty 3/5.
- How do I install Generate Google Ads Performance Report?
- Copy the install command from this page, run it in your terminal, and restart Claude Code. Skills live in ~/.claude/skills/ (global) or .claude/skills/ inside a project.
- Can I use Generate Google Ads Performance Report with Cursor, Copilot, Gemini CLI, Codex or other AI tools?
- The SKILL.md format is native to Claude (Claude Code, Desktop, claude.ai). The instructions inside adapt to other assistants: Cursor rules, GitHub Copilot instructions, Windsurf rules, Custom GPTs, AGENTS.md for OpenAI Codex, and GEMINI.md for Google Gemini CLI — our conversion guides cover each, and the free converter on the tools page does the wrapping for you.