Copychief

Line-by-line direct-response copy review with a scored verdict, specific rewrites, and a kill list.

Tested · Works

Test report

Verdict
Tested · Works
Score
9.6/10
Tested
Jul 16, 2026
Environment
Claude Code 2.x (agent harness)
Upstream re-checked
Aug 10, 2026 · 1fccb7d

Ran a real A/B on a deliberately generic 'new course' launch email: the baseline gave six generic bullet notes ('make it more specific,' score '3 or 4'), while the skill-guided review produced 5 Location/Issue/Fix/Principle entries with actual drop-in rewrite sentences, a named kill list of exact filler phrases, and a 2/10 conversion score with ranked top-3 fixes.

Scored on four weighted criteria — install, triggering, output vs. baseline, docs. How scoring works

  • Installs cleanly 5/5
  • Triggers reliably 5/5
  • Output vs. baseline 9/10
  • Docs & honesty 5/5

What Copychief does

Reviews sales copy, VSLs, emails, ads, and landing pages like a senior direct-response creative director: classifies the piece, evaluates 6 strategic elements (hook, lead, mechanism, offer, close, emotional throughline), then gives Location/Issue/Fix/Principle line items and a verdict with a conversion score, top-3 fixes, what's working, and a kill list. Triggers on "review this copy," "copychief this," "critique this VSL/email/ad," or when a shared doc is offered for sales-copy feedback.

How to install Copychief

git clone https://github.com/robpalmer99/claude-code-copywriting-skills
cd claude-code-copywriting-skills
mkdir -p ~/.claude/skills
cp -r copychief ~/.claude/skills/copychief

Skills live in ~/.claude/skills/ (global) or .claude/skills/ (per-project). Restart Claude Code after installing.

Commands — how to trigger Copychief

  • /copychief Line-by-line direct-response copy review with a scored verdict, specific rewrites, and a kill list.

It also activates on plain-language prompts like these:

  • Can you review this VSL script and tell me exactly what's falling flat?
  • Review this launch email sequence before I send it to my whole list
  • Here's a Google Doc with my landing page copy, give me brutal feedback

Frequently asked questions

Is the Copychief skill free?
Yes. The skill itself is free from robpalmer99/claude-code-copywriting-skills. SkillProof publishes the install command and an independent test verdict at no cost.
Does Copychief work with Claude Code?
We tested it with Claude Code 2.x (agent harness) on Jul 16, 2026. Verdict: Tested · Works. Ran a real A/B on a deliberately generic 'new course' launch email: the baseline gave six generic bullet notes ('make it more specific,' score '3 or 4'), while the skill-guided review produced 5 Location/Issue/Fix/Principle entries with actual drop-in rewrite sentences, a named kill list of exact filler phrases, and a 2/10 conversion score with ranked top-3 fixes.
What is the Copychief SkillProof Score?
9.6/10 — installs cleanly 5/5, triggers reliably 5/5, output vs. baseline 9/10, docs & honesty 5/5.
How do I install Copychief?
Copy the install command from this page, run it in your terminal, and restart Claude Code. Skills live in ~/.claude/skills/ (global) or .claude/skills/ inside a project.
Can I use Copychief with Cursor, Copilot, Gemini CLI, Codex or other AI tools?
The SKILL.md format is native to Claude (Claude Code, Desktop, claude.ai). The instructions inside adapt to other assistants: Cursor rules, GitHub Copilot instructions, Windsurf rules, Custom GPTs, AGENTS.md for OpenAI Codex, and GEMINI.md for Google Gemini CLI — our conversion guides cover each, and the free converter on the tools page does the wrapping for you.