Conversion Value Mapper
Builds a profit-based conversion value model so tROAS bids to margin, not gross revenue.
Test report
- Verdict
- Tested · Works
- Score
- Tested
- Jul 20, 2026
- Environment
- Claude Code 2.x (agent harness)
- Upstream re-checked
- Aug 10, 2026 · cca3135
Fetched the repo tree (150+ SKILL.md files across ad/email/influencer/etc.) and the raw SKILL.md plus its eval cases.md. All body references verified present in the tree: conversion-signal-qa, ad-account-auditor, attribution-reconciler, references/skill-contract.md, references/roas-benchmark.md, CONNECTORS.md, SECURITY.md. Self-contained instruction skill, no scripts or required MCP; no exfiltration or hidden instructions found.
Scored on four weighted criteria — install, triggering, output vs. baseline, docs. How scoring works
- Installs cleanly 5/5
- Triggers reliably 5/5
- Output vs. baseline 8/10
- Docs & honesty 5/5
What Conversion Value Mapper does
Defines and QAs the conversion VALUE model behind value-based paid bidding: per-conversion values, margin/net-value adjustment, static-vs-dynamic value rules, derived proxy values for non-revenue actions, and a value-vs-count reconciliation. Triggers when you ask to set conversion values so tROAS optimizes profit not orders, map margin onto purchase value, or build proxy values for lead/phone/signup conversions.
How to install Conversion Value Mapper
Copy the `ad/activate/conversion-value-mapper/` folder into your skills directory (e.g. `~/.claude/skills/`). Pure-prompt skill — no dependencies. Cross-references sibling skills (conversion-signal-qa, ad-account-auditor, attribution-reconciler) and shared references/ files, so copy the whole repo to keep the relative links live.
Skills live in ~/.claude/skills/ (global) or .claude/skills/
(per-project). Restart Claude Code after installing.
Commands — how to trigger Conversion Value Mapper
-
/conversion-value-mapperBuilds a profit-based conversion value model so tROAS bids to margin, not gross revenue.
It also activates on plain-language prompts like these:
-
Set up conversion values so tROAS optimizes profit -
Map margin onto my purchase conversion value -
Build value rules for my lead and signup conversions
Frequently asked questions
- Is the Conversion Value Mapper skill free?
- Yes. The skill itself is free from aaron-he-zhu/aaron-marketing-skills. SkillProof publishes the install command and an independent test verdict at no cost.
- Does Conversion Value Mapper work with Claude Code?
- We tested it with Claude Code 2.x (agent harness) on Jul 20, 2026. Verdict: Tested · Works. Fetched the repo tree (150+ SKILL.md files across ad/email/influencer/etc.) and the raw SKILL.md plus its eval cases.md. All body references verified present in the tree: conversion-signal-qa, ad-account-auditor, attribution-reconciler, references/skill-contract.md, references/roas-benchmark.md, CONNECTORS.md, SECURITY.md. Self-contained instruction skill, no scripts or required MCP; no exfiltration or hidden instructions found.
- What is the Conversion Value Mapper SkillProof Score?
- 9.2/10 — installs cleanly 5/5, triggers reliably 5/5, output vs. baseline 8/10, docs & honesty 5/5.
- How do I install Conversion Value Mapper?
- Copy the install command from this page, run it in your terminal, and restart Claude Code. Skills live in ~/.claude/skills/ (global) or .claude/skills/ inside a project.
- Can I use Conversion Value Mapper with Cursor, Copilot, Gemini CLI, Codex or other AI tools?
- The SKILL.md format is native to Claude (Claude Code, Desktop, claude.ai). The instructions inside adapt to other assistants: Cursor rules, GitHub Copilot instructions, Windsurf rules, Custom GPTs, AGENTS.md for OpenAI Codex, and GEMINI.md for Google Gemini CLI — our conversion guides cover each, and the free converter on the tools page does the wrapping for you.