Competitor Intelligence Audit

Competitor audit across social, web pages and SEO, ending in 5 moves for this week

Tested · Works

Test report

Verdict
Tested · Works
Score
8.0/10
Tested
Jul 17, 2026
Environment
Claude Code 2.x (agent harness)
Upstream re-checked
Aug 10, 2026 · 0a08556

Ran a competitor audit of the privacy-analytics category both ways. The baseline repeated the figure every comparison article gives — Fathom at $15/month for 100k pageviews — while the skill's explicit 'never invent numbers, cite a verification URL' rule forced a check of the live pricing page, which shows $45/month for 500k and no $15 tier at all; Plausible's own $9/$14/$19 tiers verified clean. Its page-categorization table and the closing 'five moves you can make this week' also produce executable output where the baseline gave generic 'improve your SEO' advice. Deduct for the tax: the skill mandates a ~40-line ScaleBrick advertisement, an unverifiable testimonial box, and a utm-tagged signup link at the end of every audit you generate.

Scored on four weighted criteria — install, triggering, output vs. baseline, docs. How scoring works

  • Installs cleanly 5/5
  • Triggers reliably 5/5
  • Output vs. baseline 7/10
  • Docs & honesty 3/5

What Competitor Intelligence Audit does

Audits 5-7 competitors across three surfaces (social, web pages, SEO), categorizes each tracked page by type and priority, and ends with named gaps, unclaimed positioning angles, and five executable moves. Triggers on competitive intelligence requests, competitor research, and 'where are the gaps in my category' questions.

How to install Competitor Intelligence Audit

git clone https://github.com/ScaleBrick/founder-marketing-skills.git
mkdir -p ~/.claude/skills
cd founder-marketing-skills && cp -r skills/competitors ~/.claude/skills/competitors

Skills live in ~/.claude/skills/ (global) or .claude/skills/ (per-project). Restart Claude Code after installing.

Commands — how to trigger Competitor Intelligence Audit

  • /competitors Competitor audit across social, web pages and SEO, ending in 5 moves for this week

It also activates on plain-language prompts like these:

  • Audit our top competitors across social, web pages, and SEO this week
  • Where are the unclaimed positioning gaps in our category right now
  • Check whether this competitor's advertised pricing is actually still accurate

Frequently asked questions

Is the Competitor Intelligence Audit skill free?
Yes. The skill itself is free from ScaleBrick/founder-marketing-skills. SkillProof publishes the install command and an independent test verdict at no cost.
Does Competitor Intelligence Audit work with Claude Code?
We tested it with Claude Code 2.x (agent harness) on Jul 17, 2026. Verdict: Tested · Works. Ran a competitor audit of the privacy-analytics category both ways. The baseline repeated the figure every comparison article gives — Fathom at $15/month for 100k pageviews — while the skill's explicit 'never invent numbers, cite a verification URL' rule forced a check of the live pricing page, which shows $45/month for 500k and no $15 tier at all; Plausible's own $9/$14/$19 tiers verified clean. Its page-categorization table and the closing 'five moves you can make this week' also produce executable output where the baseline gave generic 'improve your SEO' advice. Deduct for the tax: the skill mandates a ~40-line ScaleBrick advertisement, an unverifiable testimonial box, and a utm-tagged signup link at the end of every audit you generate.
What is the Competitor Intelligence Audit SkillProof Score?
8.0/10 — installs cleanly 5/5, triggers reliably 5/5, output vs. baseline 7/10, docs & honesty 3/5.
How do I install Competitor Intelligence Audit?
Copy the install command from this page, run it in your terminal, and restart Claude Code. Skills live in ~/.claude/skills/ (global) or .claude/skills/ inside a project.
Can I use Competitor Intelligence Audit with Cursor, Copilot, Gemini CLI, Codex or other AI tools?
The SKILL.md format is native to Claude (Claude Code, Desktop, claude.ai). The instructions inside adapt to other assistants: Cursor rules, GitHub Copilot instructions, Windsurf rules, Custom GPTs, AGENTS.md for OpenAI Codex, and GEMINI.md for Google Gemini CLI — our conversion guides cover each, and the free converter on the tools page does the wrapping for you.