Brand Analyzer

Structured brand audits and guidelines using Jung's 12 archetypes and health scoring

Tested · Works

Test report

Verdict
Tested · Works
Score
8.4/10
Tested
Jul 21, 2026
Environment
Claude Code 2.x (agent harness)
Upstream re-checked
Aug 10, 2026 · 0ca89df

Fetched SKILL.md and confirmed all 3 body-referenced files (references/brand_analysis_framework.md, references/brand_archetypes.md, assets/quick_brand_audit_template.md) return HTTP 200; frontmatter parses with name+description; no security smells. index.js is a non-functional TODO stub but is not referenced by SKILL.md. Ran the output test: wrote a baseline Fluxnote (SaaS) brand audit freehand (179 words, no scores, no archetype), then a skill-following version (467 words) that added a Sage/Everyman archetype assignment, a per-category 1-10 health-score table with a 3.7/10 overall average, gap-flagged checklists, and a phased impact-vs-effort roadmap — none present in the baseline. Trigger phrasings tested: SHOULD — "audit our brand for consistency issues", "create brand guidelines for my startup", "what's our brand archetype and how should we position it"; SHOULD NOT — "design a new logo for my company" (asset generation, this skill only documents), "write a marketing email for our launch" (copywriting). All 5 judged correctly.

Scored on four weighted criteria — install, triggering, output vs. baseline, docs. How scoring works

  • Installs cleanly 5/5
  • Triggers reliably 5/5
  • Output vs. baseline 7/10
  • Docs & honesty 4/5

What Brand Analyzer does

Guides brand analysis, audits, and guidelines creation by walking through a fixed framework (Jung's 12 archetypes, per-category 1-10 health scores, impact-vs-effort action prioritization) and filling markdown report/audit/guidelines templates. Triggers when the user asks for a brand audit, brand guidelines, brand identity development, positioning, or brand consistency evaluation. It produces documentation and analysis only; it does not generate logos or visual assets.

How to install Brand Analyzer

git clone --depth 1 https://github.com/ailabs-393/ai-labs-claude-skills.git /tmp/brand-analyzer-src
mkdir -p ~/.claude/skills
cp -R /tmp/brand-analyzer-src/packages/skills/brand-analyzer ~/.claude/skills/brand-analyzer
# Pure-prompt skill: no deps, no API keys, no external tools. SKILL.md + references/ + assets/ templates.
# The bundled index.js/package.json are an unused stub (returns a placeholder); nothing in SKILL.md invokes them — safe to ignore or delete.
# Identical copy also exists at dist/skills/brand-analyzer.

Skills live in ~/.claude/skills/ (global) or .claude/skills/ (per-project). Restart Claude Code after installing.

Commands — how to trigger Brand Analyzer

  • /brand-analyzer Structured brand audits and guidelines using Jung's 12 archetypes and health scoring

It also activates on plain-language prompts like these:

  • Audit our brand for consistency issues
  • Create brand guidelines from these requirements
  • Analyze our logo and messaging for brand fit

Frequently asked questions

Is the Brand Analyzer skill free?
Yes. The skill itself is free from ailabs-393/ai-labs-claude-skills. SkillProof publishes the install command and an independent test verdict at no cost.
Does Brand Analyzer work with Claude Code?
We tested it with Claude Code 2.x (agent harness) on Jul 21, 2026. Verdict: Tested · Works. Fetched SKILL.md and confirmed all 3 body-referenced files (references/brand_analysis_framework.md, references/brand_archetypes.md, assets/quick_brand_audit_template.md) return HTTP 200; frontmatter parses with name+description; no security smells. index.js is a non-functional TODO stub but is not referenced by SKILL.md. Ran the output test: wrote a baseline Fluxnote (SaaS) brand audit freehand (179 words, no scores, no archetype), then a skill-following version (467 words) that added a Sage/Everyman archetype assignment, a per-category 1-10 health-score table with a 3.7/10 overall average, gap-flagged checklists, and a phased impact-vs-effort roadmap — none present in the baseline. Trigger phrasings tested: SHOULD — "audit our brand for consistency issues", "create brand guidelines for my startup", "what's our brand archetype and how should we position it"; SHOULD NOT — "design a new logo for my company" (asset generation, this skill only documents), "write a marketing email for our launch" (copywriting). All 5 judged correctly.
What is the Brand Analyzer SkillProof Score?
8.4/10 — installs cleanly 5/5, triggers reliably 5/5, output vs. baseline 7/10, docs & honesty 4/5.
How do I install Brand Analyzer?
Copy the install command from this page, run it in your terminal, and restart Claude Code. Skills live in ~/.claude/skills/ (global) or .claude/skills/ inside a project.
Can I use Brand Analyzer with Cursor, Copilot, Gemini CLI, Codex or other AI tools?
The SKILL.md format is native to Claude (Claude Code, Desktop, claude.ai). The instructions inside adapt to other assistants: Cursor rules, GitHub Copilot instructions, Windsurf rules, Custom GPTs, AGENTS.md for OpenAI Codex, and GEMINI.md for Google Gemini CLI — our conversion guides cover each, and the free converter on the tools page does the wrapping for you.