Brand Analyzer
Structured brand audits and guidelines using Jung's 12 archetypes and health scoring
Test report
- Verdict
- Tested · Works
- Score
- Tested
- Jul 21, 2026
- Environment
- Claude Code 2.x (agent harness)
- Upstream re-checked
- Aug 10, 2026 · 0ca89df
Fetched SKILL.md and confirmed all 3 body-referenced files (references/brand_analysis_framework.md, references/brand_archetypes.md, assets/quick_brand_audit_template.md) return HTTP 200; frontmatter parses with name+description; no security smells. index.js is a non-functional TODO stub but is not referenced by SKILL.md. Ran the output test: wrote a baseline Fluxnote (SaaS) brand audit freehand (179 words, no scores, no archetype), then a skill-following version (467 words) that added a Sage/Everyman archetype assignment, a per-category 1-10 health-score table with a 3.7/10 overall average, gap-flagged checklists, and a phased impact-vs-effort roadmap — none present in the baseline. Trigger phrasings tested: SHOULD — "audit our brand for consistency issues", "create brand guidelines for my startup", "what's our brand archetype and how should we position it"; SHOULD NOT — "design a new logo for my company" (asset generation, this skill only documents), "write a marketing email for our launch" (copywriting). All 5 judged correctly.
Scored on four weighted criteria — install, triggering, output vs. baseline, docs. How scoring works
- Installs cleanly 5/5
- Triggers reliably 5/5
- Output vs. baseline 7/10
- Docs & honesty 4/5
What Brand Analyzer does
Guides brand analysis, audits, and guidelines creation by walking through a fixed framework (Jung's 12 archetypes, per-category 1-10 health scores, impact-vs-effort action prioritization) and filling markdown report/audit/guidelines templates. Triggers when the user asks for a brand audit, brand guidelines, brand identity development, positioning, or brand consistency evaluation. It produces documentation and analysis only; it does not generate logos or visual assets.
How to install Brand Analyzer
git clone --depth 1 https://github.com/ailabs-393/ai-labs-claude-skills.git /tmp/brand-analyzer-src
mkdir -p ~/.claude/skills
cp -R /tmp/brand-analyzer-src/packages/skills/brand-analyzer ~/.claude/skills/brand-analyzer
# Pure-prompt skill: no deps, no API keys, no external tools. SKILL.md + references/ + assets/ templates.
# The bundled index.js/package.json are an unused stub (returns a placeholder); nothing in SKILL.md invokes them — safe to ignore or delete.
# Identical copy also exists at dist/skills/brand-analyzer.
Skills live in ~/.claude/skills/ (global) or .claude/skills/
(per-project). Restart Claude Code after installing.
Commands — how to trigger Brand Analyzer
-
/brand-analyzerStructured brand audits and guidelines using Jung's 12 archetypes and health scoring
It also activates on plain-language prompts like these:
-
Audit our brand for consistency issues -
Create brand guidelines from these requirements -
Analyze our logo and messaging for brand fit
Frequently asked questions
- Is the Brand Analyzer skill free?
- Yes. The skill itself is free from ailabs-393/ai-labs-claude-skills. SkillProof publishes the install command and an independent test verdict at no cost.
- Does Brand Analyzer work with Claude Code?
- We tested it with Claude Code 2.x (agent harness) on Jul 21, 2026. Verdict: Tested · Works. Fetched SKILL.md and confirmed all 3 body-referenced files (references/brand_analysis_framework.md, references/brand_archetypes.md, assets/quick_brand_audit_template.md) return HTTP 200; frontmatter parses with name+description; no security smells. index.js is a non-functional TODO stub but is not referenced by SKILL.md. Ran the output test: wrote a baseline Fluxnote (SaaS) brand audit freehand (179 words, no scores, no archetype), then a skill-following version (467 words) that added a Sage/Everyman archetype assignment, a per-category 1-10 health-score table with a 3.7/10 overall average, gap-flagged checklists, and a phased impact-vs-effort roadmap — none present in the baseline. Trigger phrasings tested: SHOULD — "audit our brand for consistency issues", "create brand guidelines for my startup", "what's our brand archetype and how should we position it"; SHOULD NOT — "design a new logo for my company" (asset generation, this skill only documents), "write a marketing email for our launch" (copywriting). All 5 judged correctly.
- What is the Brand Analyzer SkillProof Score?
- 8.4/10 — installs cleanly 5/5, triggers reliably 5/5, output vs. baseline 7/10, docs & honesty 4/5.
- How do I install Brand Analyzer?
- Copy the install command from this page, run it in your terminal, and restart Claude Code. Skills live in ~/.claude/skills/ (global) or .claude/skills/ inside a project.
- Can I use Brand Analyzer with Cursor, Copilot, Gemini CLI, Codex or other AI tools?
- The SKILL.md format is native to Claude (Claude Code, Desktop, claude.ai). The instructions inside adapt to other assistants: Cursor rules, GitHub Copilot instructions, Windsurf rules, Custom GPTs, AGENTS.md for OpenAI Codex, and GEMINI.md for Google Gemini CLI — our conversion guides cover each, and the free converter on the tools page does the wrapping for you.