Is the Apple Search Ads skill free?

Yes. The skill itself is free from rshankras/claude-code-apple-skills. SkillProof publishes the install command and an independent test verdict at no cost.

What is the Apple Search Ads SkillProof Score?

9.2/10 — installs cleanly 5/5, triggers reliably 5/5, output vs. baseline 8/10, docs & honesty 5/5.

How do I install Apple Search Ads?

Copy the install command from this page, run it in your terminal, and restart Claude Code. Skills live in ~/.claude/skills/ (global) or .claude/skills/ inside a project.

Can I use Apple Search Ads with Cursor, Copilot, Gemini CLI, Codex or other AI tools?

The SKILL.md format is native to Claude (Claude Code, Desktop, claude.ai). The instructions inside adapt to other assistants: Cursor rules, GitHub Copilot instructions, Windsurf rules, Custom GPTs, AGENTS.md for OpenAI Codex, and GEMINI.md for Google Gemini CLI — our conversion guides cover each, and the free converter on the tools page does the wrapping for you.

Apple Search Ads

Plans and optimizes Apple Search Ads campaigns for indie iOS apps

by rshankras · rshankras/claude-code-apple-skills

Tested · Works

Install — copy the command Download source ↗

Test report

Verdict: Tested · Works
Score: 9.2/10
Tested: Jul 21, 2026
Environment: Claude Code 2.x (agent harness)
Upstream re-checked: Aug 10, 2026 · 2d3ed73

Fetched the SKILL.md at skills/app-store/apple-search-ads/SKILL.md; frontmatter parses with name+description and last_verified/review_by dates. Spot-checked the 3 sibling skills it references (keyword-optimizer, screenshot-planner, generators/custom-product-pages) — all HTTP 200. No scripts, no security smells. Trigger test: 3 ad/paid-acquisition phrasings loaded it, 2 adjacent ones (App Store description writing, running app on device) correctly did not — 5/5. Output test: wrote a baseline ASA plan and a skill-following plan for the same hypothetical H&F habit app; baseline said "run ads at ~$20-50/day" while the skill's mandated readiness gate failed 3/6 thresholds and returned "do NOT spend yet, optimize organic + CVR first" plus category-specific $1.80 median CPT and a 60/25/15 budget split — opposite recommendation, concretely measured.

Scored on four weighted criteria — install, triggering, output vs. baseline, docs. How scoring works

Installs cleanly 5/5
Triggers reliably 5/5
Output vs. baseline 8/10
Docs & honesty 5/5

What Apple Search Ads does

A knowledge skill that guides Apple Search Ads planning for indie developers: it runs a readiness gate (organic downloads, product-page CVR, ratings), then produces a campaign structure, keyword plan, category CPT bid benchmarks, staged budget, and KPI targets. Triggers when the user asks about running ads, paid user acquisition, keyword bidding, or Apple Search Ads / ASA campaigns.

How to install Apple Search Ads

git clone --depth 1 https://github.com/rshankras/claude-code-apple-skills.git /tmp/apple-search-ads-src
mkdir -p ~/.claude/skills
cp -R /tmp/apple-search-ads-src/skills/app-store/apple-search-ads ~/.claude/skills/apple-search-ads
# Self-contained single SKILL.md — no scripts, no external deps, no API keys.
# allowed-tools it declares: Read, Glob, Grep, AskUserQuestion, WebSearch.
# Cross-references sibling skills (keyword-optimizer, screenshot-planner,
# generators/custom-product-pages) that live in the same repo but are optional.

Skills live in ~/.claude/skills/ (global) or .claude/skills/ (per-project). Restart Claude Code after installing.

Commands — how to trigger Apple Search Ads

/apple-search-ads Plans and optimizes Apple Search Ads campaigns for indie iOS apps

It also activates on plain-language prompts like these:

Plan an Apple Search Ads campaign for my app
Suggest keyword bids for our app store ads
Help optimize our ROAS on Apple Search Ads

Frequently asked questions

Is the Apple Search Ads skill free?: Yes. The skill itself is free from rshankras/claude-code-apple-skills. SkillProof publishes the install command and an independent test verdict at no cost.
Does Apple Search Ads work with Claude Code?: We tested it with Claude Code 2.x (agent harness) on Jul 21, 2026. Verdict: Tested · Works. Fetched the SKILL.md at skills/app-store/apple-search-ads/SKILL.md; frontmatter parses with name+description and last_verified/review_by dates. Spot-checked the 3 sibling skills it references (keyword-optimizer, screenshot-planner, generators/custom-product-pages) — all HTTP 200. No scripts, no security smells. Trigger test: 3 ad/paid-acquisition phrasings loaded it, 2 adjacent ones (App Store description writing, running app on device) correctly did not — 5/5. Output test: wrote a baseline ASA plan and a skill-following plan for the same hypothetical H&F habit app; baseline said "run ads at ~$20-50/day" while the skill's mandated readiness gate failed 3/6 thresholds and returned "do NOT spend yet, optimize organic + CVR first" plus category-specific $1.80 median CPT and a 60/25/15 budget split — opposite recommendation, concretely measured.
What is the Apple Search Ads SkillProof Score?: 9.2/10 — installs cleanly 5/5, triggers reliably 5/5, output vs. baseline 8/10, docs & honesty 5/5.
How do I install Apple Search Ads?: Copy the install command from this page, run it in your terminal, and restart Claude Code. Skills live in ~/.claude/skills/ (global) or .claude/skills/ inside a project.
Can I use Apple Search Ads with Cursor, Copilot, Gemini CLI, Codex or other AI tools?: The SKILL.md format is native to Claude (Claude Code, Desktop, claude.ai). The instructions inside adapt to other assistants: Cursor rules, GitHub Copilot instructions, Windsurf rules, Custom GPTs, AGENTS.md for OpenAI Codex, and GEMINI.md for Google Gemini CLI — our conversion guides cover each, and the free converter on the tools page does the wrapping for you.