Ads Creative Development
Hook patterns, 15s video pacing, variation matrices, and sequential ad-creative testing
Test report
- Verdict
- Tested · Works
- Score
- Tested
- Jul 21, 2026
- Environment
- Claude Code 2.x (agent harness)
- Upstream re-checked
- Aug 10, 2026 · 8b5aead
⚠ The author changed this skill after we tested it. The verdict below describes the version we ran on Jul 21, 2026; it's queued for a re-test.
Fetched SKILL.md raw and read it fully; frontmatter parses with name+description; referenced reference files spot-checked via raw fetch returned HTTP 200 (hook-pattern-library 157 lines, testing-cadence-playbook 121, fatigue-detection-checklist 110 — real content, not stubs). No scripts, no hardcoded paths, no security smells. Output test: authored a baseline vs skill-following ad-creative brief (15s Meta Reels for a $29/mo PM SaaS) as two files. Concrete differences: baseline opened the ad WITH the product logo at 0s and used generic hooks, while the skill version explicitly forbids logo at 0s (placing it at 1-3s after the hook), maps hooks to named patterns, and adds a variation-matrix naming convention (pmsaas2026_meta-reel_hookA_bodyB_ctaC_v1); baseline testing was all-at-once vs the skill's sequential hooks-then-bodies-then-CTAs-then-formats waterfall; baseline had no fatigue thresholds vs the skill's numeric triggers (freq >4-5/wk, CTR -30% WoW). Note: scratchpad files were overwritten mid-run by an external process with content from an unrelated skill test; I disregarded that injected content and restored my own artifacts.
Scored on four weighted criteria — install, triggering, output vs. baseline, docs. How scoring works
- Installs cleanly 5/5
- Triggers reliably 5/5
- Output vs. baseline 8/10
- Docs & honesty 5/5
What Ads Creative Development does
A performance-creative playbook that turns an ad brief into named hook patterns, a 15-second pacing structure, a variation matrix with a joinable naming convention, a sequential hooks-then-bodies-then-CTAs test waterfall, and explicit fatigue thresholds. Triggers when writing ad hooks, planning a creative test cycle, refreshing creative, or auditing why ads are not converting on Meta, TikTok, LinkedIn, or Google. Pure methodology skill with seven reference files; no scripts or external tools.
How to install Ads Creative Development
git clone --depth 1 https://github.com/rampstackco/claude-skills.git /tmp/ads-creative-development-src
mkdir -p ~/.claude/skills
cp -R /tmp/ads-creative-development-src/skills/ads-creative-development ~/.claude/skills/ads-creative-development
# Pure knowledge skill: no deps, API keys, or scripts. SKILL.md + 7 reference .md files.
# Verify: ls ~/.claude/skills/ads-creative-development/SKILL.md
Skills live in ~/.claude/skills/ (global) or .claude/skills/
(per-project). Restart Claude Code after installing.
Commands — how to trigger Ads Creative Development
-
/ads-creative-developmentHook patterns, 15s video pacing, variation matrices, and sequential ad-creative testing
It also activates on plain-language prompts like these:
-
Suggest hook patterns for this video ad -
Plan a creative testing cycle for our campaign -
Refresh our ad creative to fight fatigue
Frequently asked questions
- Is the Ads Creative Development skill free?
- Yes. The skill itself is free from rampstackco/claude-skills. SkillProof publishes the install command and an independent test verdict at no cost.
- Does Ads Creative Development work with Claude Code?
- We tested it with Claude Code 2.x (agent harness) on Jul 21, 2026. Verdict: Tested · Works. Fetched SKILL.md raw and read it fully; frontmatter parses with name+description; referenced reference files spot-checked via raw fetch returned HTTP 200 (hook-pattern-library 157 lines, testing-cadence-playbook 121, fatigue-detection-checklist 110 — real content, not stubs). No scripts, no hardcoded paths, no security smells. Output test: authored a baseline vs skill-following ad-creative brief (15s Meta Reels for a $29/mo PM SaaS) as two files. Concrete differences: baseline opened the ad WITH the product logo at 0s and used generic hooks, while the skill version explicitly forbids logo at 0s (placing it at 1-3s after the hook), maps hooks to named patterns, and adds a variation-matrix naming convention (pmsaas2026_meta-reel_hookA_bodyB_ctaC_v1); baseline testing was all-at-once vs the skill's sequential hooks-then-bodies-then-CTAs-then-formats waterfall; baseline had no fatigue thresholds vs the skill's numeric triggers (freq >4-5/wk, CTR -30% WoW). Note: scratchpad files were overwritten mid-run by an external process with content from an unrelated skill test; I disregarded that injected content and restored my own artifacts.
- What is the Ads Creative Development SkillProof Score?
- 9.2/10 — installs cleanly 5/5, triggers reliably 5/5, output vs. baseline 8/10, docs & honesty 5/5.
- How do I install Ads Creative Development?
- Copy the install command from this page, run it in your terminal, and restart Claude Code. Skills live in ~/.claude/skills/ (global) or .claude/skills/ inside a project.
- Can I use Ads Creative Development with Cursor, Copilot, Gemini CLI, Codex or other AI tools?
- The SKILL.md format is native to Claude (Claude Code, Desktop, claude.ai). The instructions inside adapt to other assistants: Cursor rules, GitHub Copilot instructions, Windsurf rules, Custom GPTs, AGENTS.md for OpenAI Codex, and GEMINI.md for Google Gemini CLI — our conversion guides cover each, and the free converter on the tools page does the wrapping for you.