Screened · automated checks passed
reactivation-specialist
What the author says it does
Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop reactivation program — a lapsed-cohort definition, a staged offer ladder, a re-consent (re-permission) capture step, and a sunset-confirm / suppression rule. Owns none of the SEND-N sub-item notes: engagement-decay / sunset is email-sequence-designer''s and preference-center / frequency options is preference-frequency-manager''s — this skill references those notes, it does not re-emit them. Not for the general lifecycle flows (welcome/cart/post-purchase) — use email-sequence-designer; not for the preference-center / opt-down ladder — use preference-frequency-manager; not for the consent record itself — use consent-registry; not for computing EQS or the N1 veto — use email-quality-auditor. 流失召回/重新授权/沉默用户清理
Quoted from the skill's own SKILL.md trigger description — this is what tells
Claude when to activate it. Not yet verified by us.
Automated screening
100/100 validator score
Scored by the same rules as our free SKILL.md validator: trigger description quality, body substance, structure. Automated — a human bench test is the next step in the pipeline.
Install (unverified — review first)
git clone https://github.com/aaron-he-zhu/aaron-marketing-skills # skill lives at: email/nurture/reactivation-specialist/SKILL.md
SkillProof status
This skill is in our test queue. We install every skill in a clean environment, run a trigger battery and score output against a baseline before it earns a catalog page — the full protocol is public. Until then, treat it like any unreviewed dependency: read the SKILL.md and any scripts before installing.
Already tested in Marketing & Growth
- Copywriting Conversion copywriting for marketing pages -- headline/CTA formulas, an explicit weak-vs-strong CTA blacklist, and structured output with rationale.
- A/B Testing Designs statistically valid experiments and runs a full ICE-scored experimentation program.
- Content Strategy Plans topic clusters, content pillars and a weighted-priority editorial calendar grounded in buyer stage.
- Substack Ghostwriting & Content Optimization Substack-specific ghostwriting and growth workflow: voice guide, algorithm, monetization.