Screened · automated checks passed
made-to-stick
What the author says it does
Craft messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use when the user mentions "make it memorable", "no one remembers our pitch", "tagline", "value proposition", "why the message isnt landing", "curse of knowledge", or "concrete language". Also trigger when writing a pitch deck, simplifying a complex product explanation, or making a presentation more compelling. Covers the six SUCCESs traits and the curse of knowledge. For narrative brand frameworks, see storybrand-messaging. For viral sharing, see contagious.
Quoted from the skill's own SKILL.md trigger description — this is what tells
Claude when to activate it. Not yet verified by us.
Automated screening
95/100 validator score
Scored by the same rules as our free SKILL.md validator: trigger description quality, body substance, structure. Automated — a human bench test is the next step in the pipeline.
Install (unverified — review first)
git clone https://github.com/wondelai/skills # skill lives at: made-to-stick/SKILL.md
SkillProof status
This skill is in our test queue. We install every skill in a clean environment, run a trigger battery and score output against a baseline before it earns a catalog page — the full protocol is public. Until then, treat it like any unreviewed dependency: read the SKILL.md and any scripts before installing.
Already tested in Marketing & Growth
- Copywriting Conversion copywriting for marketing pages -- headline/CTA formulas, an explicit weak-vs-strong CTA blacklist, and structured output with rationale.
- A/B Testing Designs statistically valid experiments and runs a full ICE-scored experimentation program.
- Content Strategy Plans topic clusters, content pillars and a weighted-priority editorial calendar grounded in buyer stage.
- Substack Ghostwriting & Content Optimization Substack-specific ghostwriting and growth workflow: voice guide, algorithm, monetization.